HOW TO APPROACH MARKETING AS A PUBLIC ADJUSTER WITH LIZ CALZADILLA
Public adjusters should focus on presenting their personal brand to their audience.
Your personal brand is how your customers will recognize you, but it is also the only way to educate homeowners about the benefits of your services.
Join us in this week’s podcast episode and listen to Liz Calzadilla talk about marketing and personal branding for public adjusters and other businesses in the restoration industry.
Liz started her journey as a consultant in 2019 and quickly grew to a team of ten people.
With a few smart hiring and partnership choices, Liz now runs a 50-people business and helps educate public adjusters and restoration contractors all over the country.
Here are some key points you can learn from this podcast:
👉 You will hardly find the exposure you want without investing in your brand.
👉 Homeowners often feel scammed, we can fix that by unifying our message.
👉 Educating and communicating with the homeowners are key points to growing your public adjusting business.
I can confirm that marketing and personal branding play a significant role in growing your business.
However, they are also grueling to perform correctly.
In other words, you need an excellent employee to handle marketing for you.
Also, listen to Liz and learn the tips and tricks to get you started
👉 Shoutout to our sponsor Black Diamond Housing Services 👈
Relocating a displaced family from their home means more than just finding a temporary place to stay. It involves immediate and personalized attention upon the initial notice of property loss to find a suitable and customized temporary home. Their team of experts quickly step into action to locate and secure the best possible housing solution for homeowners in need.
They provide all of the necessary money that needed as needed to be done for the homeowner to go and move to another place whether there’d be a hotel or another home or whatever it is they bill through their insurance policies lost abuse coverage and they provide financial assistance so that the insured never has to incur any out-of-pocket expenses.
Whether you’re a public adjuster contractor or an attorney, if you have a client that has suffered any kind of catastrophic loss whether that be by fire or storm or just any catastrophic loss that requires your client to have to move out and incur and loss of use coverage you need to think about looking at Black Diamond Services.
👉 Website: https://www.bdhousingservices.com/